AdWords Training Workshop

Profitable Google AdWords Advertising for Business Owners & Marketing Professionals

The success of your online marketing campaign depends largely on the number of visitors you can attract to your website.

Google AdWords is one of the fastest ways to drive massive targeted traffic to your website. However, many companies have invested huge amounts of money on Pay Per Click (PPC) campaigns, and see little or no results.

Knowing the mechanics behind an effective AdWords campaign is essential if you were expecting your investment in PPC advertising to reap positive results.

Effective Implementation of AdWords Campaign

An effective implementation of AdWords advertising is about looking at the fine-grained details behind the different elements such as:

• Selection of Keywords
• Writing the Ad Copy
• Developing the right Landing Page
• Continual Testing and Refinement

The AdWords training workshop will help you to understand these mechanics so you can create effective campaigns for your own business.

“This is a good introduction to AdWords. I know what to expect from my AdWords manager now.” — Hong Teo, CEO of travel portal www.Cambodia.com

“A short, valuable, cost effective and informative course for all who are interested in doing business via Adwords.” — Angelica Marquass, Online Business Owner www.pohudey-navsegda.ru

Objectives of AdWords Workshop

To understand the mechanics and principles behind an effective AdWords campaign.

And using these principles, to create a highly targeted campaign with the right keywords, good ad copy, and directing visitors to the appropriate landing pages.

What Participants will Learn at the AdWords Workshop

• How to create and an effective AdWords campaign
• How to research and discover profitable keywords for target market
• How to write compelling ad copy
• How to identify good landing pages
• How to direct visitors to the correct landing pages
• How to track conversion rates for AdWords campaigns

Who Should Attend the AdWords Training Workshop

The AdWords Workshop is designed for business owners and marketing professionals including marketing directors and marketing managers, as well as executives involved with corporate strategic planning and business development.

AdWords Training Workshop Schedule and Registration

Prerequisite

No prior knowledge of web design is required. However, you or your company must own or manage an existing website.

Additional Information

Wireless internet access will be provided. Each participant is required to bring notebook computer for hands-on practice and case study.