Search Engine Marketing Seminar Series

Fast-Start Search Marketing Seminar

Search engine marketing is NOT an art. It is a scientific form of marketing. It can be taught, easily learned and executed fast.

Search Engine Marketing is about getting quality visitor traffic to your website. Converting them to customers for your products and services is the eventual goal. Search Engine Marketing can be classified into 2 categories - Pay-Per-Click and Natural Search Listings. Are you and your organization equipped with the know-how for both?

To get started, one can self-study on Search Engine Marketing from the vast number of books and online articles. However that might take you a few months to learn the correct and workable techniques. To quickly learn and start using Search Engine Marketing techniques, you can attend seminars or workshops taught by experts.
 
The Fast-Start Seminar to Search Engine Marketing is specially developed to help marketing professionals and business owners to kick-start their Search Engine Marketing campaigns.
The Fast-Start seminar will equip you with proven techniques and fundamentals of Search Engine Marketing. After the seminar, you would be able to use what you have learnt to plan and execute your search engine marketing campaigns immediately.

Fast-Start Search Marketing Seminar Overview

Actionable guidelines and steps to execute Pay-Per-Click Marketing will be taught. Guidelines to optimize websites so that they will appear earlier in the results pages of search engines will also be taught too.

What Participants Will Learn At The Fast-Start Search Marketing Seminar

• Understand what your customers are searching - the importance of keywords research
• Pay-Per-Click search marketing with Google Adwords
• Get top search ranking without paying a dime to Google and Yahoo
• Why search engine submission may not be the best thing to do 
• The 7-point checklist to getting your web page search engine friendly
• How to avoid search marketing pitfalls when designing your web site
• Case Study -  Impact of Search Marketing on A Real Business in Singapore

What our participants said:

Shi has done a fabulous job in training his participants on powerful SEO techniques. I can now use this latest cost effective online marketing strategies and tools to grow our business at a faster pace, with great return.
- Catherine Wong, Singapore
www.imagecoach.com.sg

Who Should Attend the Fast-Start Search Marketing Seminar

The Fast-Start Search Marketing Seminar is ideal for marketing professionals including PR and corporate communications specialists, advertising and media professionals, web developers, business owners and those who are interested to learn how to effectively use the search engines to promote their products and services.

Seminar Speaker

Shi Heng Cheong is the Principal Trainer with Finggle Pte Ltd. He is a civil engineer (B. Eng.) by training with over 11 years of corporate experience with Japanese and American MNC's. Since early 1990s, he had been conducting technical trainings to both private companies and government agencies in South East Asia and the Middle East.

In 2003, he started his own internet business providing web services: web hosting, web publishing and online marketing. His experience in online marketing has helped his clients to increase web visibility and gain top rankings in major search engines.

Over the past 5 years, he has been specializing in SEO techniques, analysing over 1,100 websites across industries such as travel, hotel, finance, business services, automotive, medical and devised the SEO Web Design Methodology. As a SEO trainer, he unselfishly shares this knowledge and experience in attaining top search ranking with his seminars participants.

Seminar Schedule and Registration

Date:	TBA 2.00pm to 5.00pm
Venue:	To Be Announced
Course Fee:	S$50 nett  Includes: - Seminar handouts - Lecture material - Tea break refreshments