Search engine marketing is NOT an art. It is a scientific form of marketing. It can be taught, easily learned and executed fast.
Search Engine Marketing is about getting quality visitor traffic to your website. Converting them to customers for your products and services
is the eventual goal. Search Engine Marketing can be classified into 2 categories - Pay-Per-Click and Natural Search Listings. Are you and your
organization equipped with the know-how for both?
To get started, one can self-study on Search Engine Marketing from the vast number of books and online articles. However that might take you a
few months to learn the correct and workable techniques. To quickly learn and start using Search Engine Marketing techniques, you can attend
seminars or workshops taught by experts.
The Fast-Start Seminar to Search Engine Marketing is specially developed to help marketing professionals and business owners to kick-start their
Search Engine Marketing campaigns.
The Fast-Start seminar will equip you with proven techniques and fundamentals of Search Engine Marketing. After the seminar, you would be able to
use what you have learnt to plan and execute your search engine marketing campaigns immediately.
Fast-Start Search Marketing Seminar Overview
Actionable guidelines and steps to execute Pay-Per-Click Marketing will be taught. Guidelines to optimize websites so that they will appear
earlier in the results pages of search engines will also be taught too.
What Participants Will Learn At The Fast-Start Search Marketing Seminar
Understand what your customers are searching - the importance of keywords research
Pay-Per-Click search marketing with Google Adwords
Get top search ranking without paying a dime to Google and Yahoo
Why search engine submission may not be the best thing to do
The 7-point checklist to getting your web page search engine friendly
How to avoid search marketing pitfalls when designing your web site
Case Study - Impact of Search Marketing on A Real Business in Singapore
Who Should Attend the Fast-Start Search Marketing Seminar
The Fast-Start Search Marketing Seminar is ideal for marketing professionals including PR and corporate communications
specialists, advertising and media professionals, web developers, business owners and those who are interested to learn how to
effectively use the search engines to promote their products and services.
Seminar Speaker
Shi Heng Cheong is the Principal Trainer with Finggle Pte Ltd. He is a civil engineer (B. Eng.) by training with over 11 years of
corporate experience with Japanese and American MNC's. Since early 1990s, he had been conducting technical trainings to both private
companies and government agencies in South East Asia and the Middle East.
In 2003, he started his own internet business providing web services: web hosting, web publishing and online marketing. His experience in
online marketing has helped his clients to increase web visibility and gain top rankings in major search engines.
Over the past 5 years, he has been specializing in SEO techniques, analysing over 1,100 websites across industries such as travel, hotel,
finance, business services, automotive, medical and devised the SEO Web Design Methodology. As a SEO trainer, he unselfishly shares this
knowledge and experience in attaining top search ranking with his seminars participants.