SEO Workshops

Search Engine Optimization Training for Marketing Professionals & Web Specialists

Online marketing is becoming an integral part of many companies overall marketing strategy. More and more companies are using the Internet to reach out to their customers.

Search marketing is one of the most important components of marketing online and search engine optimization (SEO) is fundamental to making your web site search engine friendly and visible to the millions of users who uses Google and Yahoo.

However, effective implementation of SEO requires the synergy between the marketing and the IT departments. The SEO Workshop will help to bridge the gap between the highly conceptual and easily measurable strategies.

SEO Workshop Objectives

To understand the general concepts of how search engines index and rank web pages. Using these concepts to develop search engine friendly web pages that will be ranked high in the search engine results, get more targeted traffic and increase visitors' response.

What Participants Will Learn At The SEO Workshop

• Formulate effective search optimization strategy to develop search engine friendly website.
• Research and discover profitable keywords for target market.
• Achieve ranking in the first three pages of the search engine results.
• Boost search engine listing click-through-rate even if you are not in the top position.
• Quickly launch new product and service via the search engines and stay ahead of your competitors.
• Apply effective data-driven marketing techniques to reduce online marketing cost and increase campaign effectiveness.
• Increase online revenue by improving the performance of an optimized website with web metrics.
• Applications of SEO Principles:
  
  
  • Search Trend Optimization
  • Fast Ranking Technique
  • Drive traffic with Web 2.0 sites

Who Should Attend The SEO Workshop

The SEO Workshop is specifically designed to expand the skill and knowledge of both the marketing professionals including marketing directors, marketing managers and corporate communication executives, and web specialists, webmasters and web developers, as well as executives involved with corporate strategic planning and business development.

Requirements

You or your company must own or manage an existing Web site.

However, you do not need to know HTML or Web design software to be able to get the most out of this workshop. However, if you are interested to learn how to build your own SEO-friendly Web site from scratch, please attend our SEO Web Design Course.

SEO Workshop Registration

Date: (Thu/Fri)	24 & 25 July 2008 9.00am to 5.00pm	11 & 12 Sep 2008 9.00am to 5.00pm	30 & 31 Oct 2008 9.00am to 5.00pm
Venue:	Singapore Polytechnic Graduates' Guild [location map] 1010 Dover Road Singapore 139658
Course Fee:	- Two full day hands-on workshop - Wireless internet access - Tea & coffee provided during breaks - Lunch included - Course handouts and lecture material Click Here to Register Now

Additional Information

Wireless internet access will be provided. Participants are encouraged to bring notebook computer for hands-on exercises and live-demo.